THE GREAT DRAW, ROBINSONS – A giant painting for Wimbledon 2005
In 2005 Robinsons commissioned the artist Christian Furr to produce a commemorative work of Art featuring Tim Henman playing Fred Perry for Wimbledon
A match between two British legends against a background of spectators going from the past to present.. with a few famous faces thrown in
One thousand of the queuing public outside Centre Court, Wimbledon completed the giant 16ft x 9ft canvas.
The artist created an original oil painting measuring (5ft x 3ft) which he then deconstructed and redesigned in a blank painting by numbers template with a palette of 32 unique colours which was enlarged onto a canvas.
This was then completed by the waiting crowd.
‘The Great Draw’ won The Best Award for ‘Best & Most Effective Long Term Communication Campaign’ at the MCCA Awards (Marketing Communications Consultants Association) 2006 and received wide media coverage including the BBC.
‘I have fond memories of this project. It was great fun and we were blessed with beautiful British summer weather. It was a great interactive project. Everybody that put paint to canvas, enjoyed themselves even if they had never lifted a brush before and were initially nsure of their art abilities – they got into it’ – Christian Furr
Painting Copyright. Christian Furr/DACS 2015
All photos : Ken Lennox. Campaign conceived by Kevin Gannon, Hill & Knowlton